OTT Content Consulting offers expert commercial guidance We help companies in the Media, Sports, Telecom and Entertainment domains to meet the challenges created by the rise of OTT and the impact on their traditional business models. We offer one day strategy workshops to review your OTT plans - modules include OTT vendor selection, competitor analysis, market research, consumer proposition, content packaging & pricing, Go To Market planning and all other aspects of launching a successful service. Contact us at firstname.lastname@example.org for further details.
OTT Content Consulting offers expert commercial guidance
OTT Content Consulting offers expert commercial guidance to content owners seeking to monetize their video assets on OTT services and also to providers of OTT services and platforms.
OTT Content Consulting seeks to help our clients to understand global mobile video trends, to identify opportunities in existing and emerging markets and to build OTT revenue streams and robust business models that deliver a return on investment.
Global OTT revenues will reach $129 billion by 2023 (Source: Digital TV Research 2018) – a huge opportunity for both content owners and service providers.
Video’s share of the global mobile traffic is due to climb from 60% today to 74% in 2024 as 5G establishes itself as the fastest generation of cellular technology to be rolled out around the world.
(Source: Ericsson Mobility Report - Nov. 2018).
This traffic is driven by the rising global penetration of smartphones and mobile devices, zero rated data plans as well as 5G ready networks – all leading to a huge demand for and consumption of premium and immersive video content in new formats such as 4K, 8K,
e-Sports, Virtual Reality (VR) and Augmented Reality (AR).
Consumers are shifting from traditional Pay TV services and show an increasing appetite for video content on the move.
Telco operators, content producers, and traditional linear TV broadcasters are all seeking to address and exploit the emergence of OTT ( Over The Top ) video services to create new revenues streams based on different business models - such as Subscription Video on Demand (SVOD), Advertiser Funded Video on Demand (AVOD), Transactional Video on Demand (TVOD), Subscription Linear, (SLIN), Cloud Gaming and E-commerce.
Subscription OTT services that are driven by linear streaming, as opposed to library catalogues, are the fastest growing segment of the online video market now.
They currently account for one-fifth of the global OTT market but by 2022 they will represent at least one-third of the market, according to Ovum.
Key to meeting this huge demand for video content is providing quality content across key genres – Sports, Movies, Drama, Lifestyle, Kids, Factual and others. By offering the most relevant content OTT service providers can build viewer engagement and retain and grow their subscriber base.
The rise of OTT services is a global phenomenon with all regions – WEU, MENA, APAC, LATAM and CEE all seeing the launch of multiple OTT services to meet this demand. Large countries, such as China and India, alone represent huge opportunities for content owners. India will see 11 times more mobile data traffic – mainly video – by 2020*