SERVICES FOR OTT PLATFORMS AND SERVICE PROVIDERS
SERVICES FOR CONTENT PLATFORMS AND SERVICE PROVIDERS
The advent of OTT services such as Netflix and Amazon Prime Video represent a huge challenge to existing Pay TV service providers and Telcos.
OTT Content Consulting has extensive experience in advising Telecommunicaitons, Media and Sports clients around the world on a range of challenges and opportunities, such as how to launch OTT service or to re-launch their existing services.
We can advise you on:
The competitive landscape in your market
Consumer insights to drive your content acquisition
Understanding different OTT business models - PPV, SLIN, SVOD, AVOD and TVOD.
How to successfully transition from one business model to another.
Vendor selection - CDN's, OVP's, Analytics, Payment solutions, Advertising.
Go To Market Sales and Marketing
OTT Service benchmarking.
Developing a compelling consumer proposition and pricing model.
Building subscriber engagement and reducing churn
We offer an initial one day strategy workshop and will review your current OTT planning with a view to making recommendations right across all aspects of what it takes to launch a successful OTT service.
WE OFFER THE FOLLOWING FULL SERVICE CONSULTING APPROACH:
Market analysis and competitor benchmarking
Bespoke consumer market research
Business case analysis
OTT platform vendor selection
Existing and target subscriber segmentation
Content sourcing and negotiations
Consumer OTT proposition bundling, pricing, packaging
Marketing planning and execution